01
Brand Brief
Understand the product idea, positioning and commercial objective.
FORMULATION
Formulation shapedaround the product.
Custom formulation begins with a clear product brief, then develops through technical decisions, sensory direction, performance targets, sampling and review.
CUSTOMSENSORYPERFORMANCE
FORMULATION DEVELOPMENT
From product intent to technical direction.
The formulation pathway connects what the brand wants to create with how the product should feel, perform and develop.
01PRODUCT BRIEF
02TECHNICAL DIRECTION
03FORMULATION
WHAT WE FORMULATE
Formulation starts by defining the product.
Before a formula is developed, the product direction needs to be clear. The category, format, intended experience and technical objective help shape the formulation pathway.
TYPE
01
Product Type
The product category and intended use define the starting point.
FORM
02
Product Format
The physical format influences structure, texture and development decisions.
FEEL
03
Sensory Direction
Texture, application and after-feel help define the intended experience.
GOAL
04
Performance Target
The development process works toward clearly defined product objectives.
CUSTOM FORMULATION
Built for the project — not from a generic brief.
A custom formulation project considers the brand direction, product requirements, technical constraints and desired experience together. The result is a development pathway shaped around the specific project.
02
Technical Direction
Translate the brief into formulation and ingredient considerations.
03
Formula Development
Build and refine the formulation through structured development.
DEVELOPMENT PROCESS
A clear route from brief to refinement.
The exact process can vary depending on the project, but development follows a structured sequence of technical review, formulation work, sampling, evaluation and refinement.
01
Brief
Define the product direction.
02
Review
Assess technical requirements.
03
Develop
Build the initial formulation.
04
Sample
Create a product sample.
05
Evaluate
Review against project targets.
06
Refine
Adjust toward the desired result.
SENSORY / PERFORMANCE TARGETS
A product is more than its ingredient list.
Formulation development considers how the product should behave and how it should be experienced. These targets help guide evaluation during development.
SENSORY01
Product Experience
Texture1
Spread2
Absorption3
After-feel4
PERFORMANCE02
Development Objectives
Product Function1
Formulation Structure2
User Experience3
Project Requirements4
TESTING
Review before moving forward.
Testing and structured evaluation help determine whether a formulation is moving toward its defined development targets and where further adjustments may be required.
FORMULATION / REVIEW
01
Technical Review
Review formulation characteristics against the project direction.
02
Sample Evaluation
Evaluate the product sample and collect development feedback.
03
Optimization
Use the evaluation to guide the next formulation iteration.
START A FORMULATION PROJECT
Have a product you want to formulate?
Share your product category, target market, desired experience and development requirements.